WHYTT
WHYTT Magazine was born from an editor’s desire to push beyond limits and embrace new experiences. Too often, luxury is portrayed as something distant—reserved for worlds that feel just out of reach. But luxury should never be about barriers. It becomes meaningful when it shifts from mere ownership to lived experience—when it becomes something you participate in, not simply admire.
WHYTT is a luxury lifestyle magazine for the parvenu—the new tastemakers redefining what luxury means. We believe true luxury lives in curiosity, creativity, and bold ambition, not price tags. By championing emerging designers, artists, and cultural disruptors alongside established global brands, we curate a world where the future of luxury is being built in real time. Across print and digital, WHYTT delivers a global, unapologetic vision of fashion, culture, and modern aspiration.
ISSUE 6
“WHYTT Issue 6 - Sandalphon”
A testimony of craftsmanship and taking a leap of faith, issue six shares the stories of those who have trusted in their skills and knowledge, and have watched the universe reward their efforts.
Cover Model Cian Godfrey, front man for the Irish band 'Somebody's Child', illuminates the path for us to just fall in love with the art of music again. We go behind the scenes with Bentley who strive for perfection with every car they build and the formidable Jamie Patel creates sustainable Diamonds that may redefine the Diamond industry.
All this and more you will find in the pages of issue 6.
Online Pre-released via Readly
“WHYTT Issue 5 - Mind, Body & Spirit”
From fine artists to refining your lifestyle, Issue 5 entitled ‘Mind, Body & Spirit’ is a testament to will and change through stories of the resilience of some to the importance of the health of your state of mind for others and with a main focus on diversity and inclusion, we join the debate on the subject matter, challenging the reader to continue the debate. All whilst still giving you just enough to wet the luxury palate.
ISSUE 5
“WHYTT Issue 4 - Plant The Seeds”
Taking on lockdown with hope and dedication. Defying the odds and refusing to take no for an answer, highlighting the importance of family and staying true to yourself whilst letting ambition lead them. Shining a beckon on women in business this issue focuses on female enterprise as these women tell their stories.
ISSUE 4
ISSUE 1
“WHYTT Magazine Issue 1 - You ‘Can’ Have It All”
When wealth opens the door to you dreams desires and where the parvenue begin their journey through acquired wealth, we ask why can’t you have it all in this inaugural issue.
"WHYTT Issue 3 - For Love And For Art"
Breaking down barriers and overcoming obstacles. This issue highlights when both passion and love allow you to succeed. We learn how COVID-19 is effecting fashion with a particular focus on the new generation at Graduate fashion week. We speak to AJ Odudu on how she continue to strive for success, Celebrity SAS and her new found direction in fitness. And we see how one Super Yacht is still on the bucket list of luxurious ways to travel for style and speed.
ISSUE 3
“WHYTT Magazine Issue 2 - The Best Of British Creating Your Own Destiny"
From Music To The Arts This Issue Highlights Some Of The Best British Based And British Born Luxury Brands And Artist.
ISSUE 2
Print Editions Available Via MagCloud. In App Editions Available Via Readly.